Triple XXX
West Lafayette, IN

In 1895 Anheuser-Busch Brewing Association of St. Louis, together with local
investors, established The Galveston Brewing Company in Galveston, Texas. The
Galveston Brewing Company began to produce and sell a line of soft drink syrups
which it sold under the brand name "XXX". The company's chemist developed an
extensive array of flavors, such as root beer, ginger ale, strawberry, lemon-sour,
lemon, orange, chocolate, cream soda, sarsaparilla, cream, grape, and apple-juice.
The root beer was originally stored in steel banded oak barrels which were marked
with “XXX”. Back then, one X was good, XX was better, but XXX was the highest
premium quality. After World War I, the trademark for “Triple XXX” was registered.
Over the years, the Galveston Brewing Company went through many ups &
downs and changed names and ownerships a few different times. Despite the rocky
past, Triple XXX Root Beer is the second oldest Root Beer in the United States.
Currently, Triple XXX is a nationally known root beer and is distributed all over
the country. The company resides in West Lafayette, Indiana and the root beer is
bottled in Illinois. Triple XXX Root Beer is still served at the Triple XXX Family
Restaurant in West Lafayette and it is the first and oldest drive-in restaurant in
Indiana. It was also recently featured on the Food Network’s “Diners, Drive-ins and
Dives” series.
The original 1895 pure cane sugar recipe gives Triple XXX Root Beer its rich,
creamy full body flavor and its incredibly smooth finish.
Triple XXX Premium Root Beer is sold exclusively in glass bottles which gives
customers an expectation of quality and freshness from a bygone era.






5941 W. 82nd Street, Indianapolis, IN 46278
317-872-0101 piazzaproduce.com

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